Kitemarking

Kite-marking

FairBanking would like to offer a certification, similar to a kite-mark to institutions that have sufficient features in their product to have at least a 3-star rating. It would be clear from a click on the FairBanking logo which features that, if used by the customer, would give them greater control over their finances.

It is intended that FairBanking would identify all the features that contribute to the rating and financial institutions would submit products for rating. If the institution wanted to use the “kite-mark”, it would need to disclose quantitative and qualitative evidence from customers regarding the improved well-being or satisfaction resulting from using the product.

Ideally, this activity would lead to organisations being credited to certify that products are delivered in accordance with the FairBanking features. We dream of a day in which each product has clearly identified FairBanking features that would create a greater sense of well-being for every customer that chooses to use them.

The creation and development of FairBanking products is at an early stage and we wait to see if they grow like a new vaccine or are strangled in the perpetuation of the sales-driven banking industry culture from the noughties.